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About Associated Appliances Limited

Company Profile


Associated Appliances Limited (AAL) is a home appliances manufacturing company, focused on bringing new and innovative products to improve the lives of one and all. AAL owns with pride, a pioneer of all the brands called PLANET which has been into existence for nearly five decades now.

Headquartered in Faridabad, AAL employs approximately 300 employees in three units operating from tax-free zones in the Northern India. The brand PLANET is a market leader with a varied mix of appliances such as conventional to designer Cook tops, electronic extraction hoods, Juicer-Mixer-Grinders, Electric irons and various other small appliances.

Mission & Vision

M
To bring a style statement with ease to the kitchen of every individual by offering fresh and innovative products time to time.
V
We aspire to be the most sought after brand in the home appliances industry by continuously serving our customers.

Values

  • Satisfy customers
  • Quality products with even better service
  • Easy to approach

Businesses

Our business portfolio includes contract manufacturing for one the leading appliance brands in the country alongside promoting our own PLANET brand. We have a pan India presence with a well connected distribution network. Apart from catering to the civil market, we also serve various government departments such as Canteen Store Department (CSD), Central Police Canteen (CPC) and the three oil companies: HPCL, IOCL, and BPCL.

Our Heritage/ History

The foundations of AAL were laid in 1982 when it started manufacturing conventional two burner cook tops. Since then AAL has come a long way and added a huge list of impressive product line to cater to its customers. Since its inception, the research and development team has brought laurels to the company in more than one way. AAL has been a trend-setter for the industry by introducing new and innovative products from time to time. Be it the introduction of a glass cook top or zero noise level chimney, both the products with many others revolutionized the industry and kept the competitors in the industry on their toes to keep watching us. The ever growing list of AAL’s products have touched the hearts and lives millions of people over the years and it will continue to do so for many decades to come.